Which revolutionary marketing campaign first introduced the concept of 'GoTo' technology for amateur telescopes, fundamentally changing how beginners approach astronomy?

The astronomy industry has seen some remarkable product developments and marketing campaigns over the years. From revolutionary telescope designs to groundbreaking star-mapping software, companies have competed to capture both the night sky and consumer attention. This trivia question focuses on a pivotal marketing campaign that changed how amateur astronomers choose their equipment. Test your knowledge of the business side of stargazing!

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Meade's 'Reach for the Stars' campaign (1999), which introduced the ETX-90EC with AutoStar computer control
Celestron's 'NexStar Revolution' campaign (1998), which marketed computerized telescopes to complete beginners
Orion's 'SkyQuest Intelligence' campaign (2001), which focused on making GoTo technology more affordable
Takahashi's 'Precision Astronomy' campaign (1997), which first brought professional-grade GoTo mounts to the consumer market