Which of these gaming mascots was originally created specifically as a company representative for trade shows rather than as a game character first?

Gaming mascots have become iconic symbols representing major video game franchises and companies. From Mario to Master Chief, these characters often transcend their games to become cultural phenomena. Test your knowledge about some of the less obvious but still significant brand mascots in gaming history. Can you identify which character was created specifically to represent their company at trade shows and promotional events?

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Crash Bandicoot (Sony/Naughty Dog)
Sonic the Hedgehog (SEGA)
Conker (Rare/Microsoft)
Nights (SEGA)