Which pharmaceutical company was the first to launch direct-to-consumer TV advertising for prescription medications in the United States, creating a revolutionary shift in medical product marketing?

The pharmaceutical industry has a rich corporate history filled with mergers, innovations, and marketing breakthroughs. Some medical product launches have fundamentally changed healthcare delivery, while their advertising campaigns became legendary in the industry. Test your knowledge about a pivotal moment in pharmaceutical corporate history that shaped modern medicine marketing.

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Pfizer with Viagra in 1998
Merck with Vioxx in 1999
GlaxoSmithKline with Paxil in 1997
Eli Lilly with Prozac in 1995