Which Broadway musical pioneered transmedia storytelling by creating fictional character blogs, social media accounts, and interactive websites that expanded the show's universe before opening night?

Test your knowledge about one of the most iconic brand storytelling campaigns in performing arts history! Theatrical productions have evolved their marketing strategies significantly over the decades, moving from simple playbills to immersive brand experiences. This question focuses on a revolutionary campaign that changed how Broadway shows connect with audiences and tell their stories beyond the stage.

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Hamilton
Dear Evan Hansen
Next to Normal
The Book of Mormon