Which pharmaceutical CEO pioneered the 'Patients First' program that revolutionized medication adherence by creating personalized digital companions for patients with chronic conditions?

The pharmaceutical industry has evolved significantly in how companies engage with patients beyond just medication. Customer experience has become a critical differentiator as healthcare becomes more patient-centric. This trivia tests your knowledge about a groundbreaking initiative that transformed how patients interact with their medication regimens and created a new standard for pharmaceutical customer experience.

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• Emma Walmsley (GSK) who launched the 'MyMedication' AI companion in 2018
• Pascal Soriot (AstraZeneca) who introduced the 'MedBuddy' platform in 2019
• Albert Bourla (Pfizer) who created the 'PfizerCare' digital ecosystem in 2017
• Joaquin Duato (Johnson & Johnson) who developed the 'J&J Health Partner' system in 2020

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