Which brand strategy did Celestron implement in 2019 that led to a 40% increase in telescope sales among younger demographics?

The astronomy industry has seen remarkable shifts in brand strategy and marketing approaches over the past decade. Major telescope manufacturers, observatories, and space education platforms have had to adapt to changing consumer expectations and technological advances. This trivia question explores how one major astronomy brand revolutionized its marketing approach to connect with a new generation of stargazers and scientists.

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The 'StarShare' program, where customers could upload and share their astrophotography in a brand-connected social network with achievement badges
A celebrity endorsement campaign featuring famous scientists and astronomers using their equipment
The 'Cosmic Classroom' initiative that provided free telescopes to underfunded schools
Introduction of subscription-based premium features in their telescope control software