Which retail omnichannel strategy was credited with helping traditional brick-and-mortar retailers compete against Amazon during the 2010s and saw a 208% increase in adoption during the COVID-19 pandemic?

The retail landscape has dramatically transformed with the emergence of omnichannel strategies that blend physical and digital shopping experiences. One particularly successful strategy emerged in the mid-2010s and saw explosive growth during the pandemic, changing how retailers approach inventory management, store design, and customer experience. Test your knowledge about this retail innovation that bridged online convenience with physical store presence.

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