Which global retailer pioneered the 'Lunar New Year Shopping Experience' concept in 2004, transforming their stores with traditional décor and creating specialized product collections that are now widely imitated?

Traditional festivals and celebrations around the world have created unique retail experiences and consumer behaviors. From special product launches timed with cultural events to store designs that honor local traditions, retailers have found creative ways to incorporate cultural elements into their customer experience. Test your knowledge about how global brands have adapted their approaches to embrace cultural traditions in different markets.

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IKEA
Nike
Starbucks
H&M