Which mathematical software product was the first to use university professors as brand ambassadors in a global marketing campaign that revolutionized how technical tools were advertised to students?

The world of mathematics software has seen remarkable marketing innovations over the years. From classroom tools to advanced research applications, the way these products have been advertised and positioned in the market reveals fascinating insights about both the evolution of technology and educational priorities. Test your knowledge about a notable marketing breakthrough in the mathematics software industry!

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Mathematica (1988), featuring testimonials from Fields Medal winners that doubled student adoption rates within one year
MATLAB (1995), with its 'The Language of Technical Computing' campaign that included free campus workshops led by notable mathematics researchers
Maple (1992), which pioneered the 'Math Mentors' program where professors demonstrated applications in televised advertisements
SAS (1990), whose 'Statistical Minds' campaign featured university endorsements that helped transition the product from business to academic settings