Which pioneering retailer first employed professional anthropologists to study cultural traditions and redesign their in-store experience based on ethnographic research in the early 2000s?

Cultural traditions have increasingly influenced modern retail strategies, with many brands adopting ethnographic research methods to create more authentic and resonant shopping experiences. This approach has revolutionized how retailers connect cultural heritage with contemporary consumer expectations. Test your knowledge about this fascinating intersection of anthropology and retail strategy that has transformed product presentation and store design worldwide.

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IKEA
Anthropologie
REI
Williams-Sonoma