Which pioneering loyalty program, launched by a major bookstore chain in 1998, revolutionized retail by offering both discounts and experiential benefits, becoming a model for modern membership-based loyalty systems?

The book retail industry has undergone massive transformations in recent decades, with innovative loyalty programs helping some retailers survive while others vanished. This trivia question explores how one major bookstore chain revolutionized customer retention in the late 1990s, creating a model that would influence retail loyalty programs across industries for years to come.

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