Which famous musician was the first celebrity to become a long-term brand mascot for Pepsi, launching their 'Choice of a New Generation' campaign in the 1980s?

Throughout marketing history, celebrities have occasionally taken on the role of brand mascots, becoming the recognizable face of major retail chains and products. Some of these partnerships became legendary marketing successes, while others were short-lived. This trivia tests your knowledge of the intersection between famous people and their iconic brand representative roles that shaped retail marketing strategies.

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Madonna
Michael Jackson
Prince
Whitney Houston