Which guitarist's signature endorsement with Gibson created the most expensive production model electric guitar when it was released in 1959?

The relationship between musicians and product endorsements has created some of the most iconic marketing campaigns in history. From signature instruments to lifestyle products, these partnerships have shaped both the music industry and consumer culture. Test your knowledge about some of the most significant and influential product endorsements by musicians throughout the years.

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Les Paul
Jimmy Page
B.B. King
Chet Atkins