Which innovative marketing strategy did Celestron use in 2009 that revolutionized telescope sales during the International Year of Astronomy?

The astronomy industry has seen remarkable product marketing campaigns that captured public imagination and drove interest in stargazing. From telescope launches timed with celestial events to partnerships with space agencies, marketing in astronomy requires unique strategies. Test your knowledge about a famous product marketing campaign that revolutionized how telescopes were sold to amateur astronomers.

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The 'FirstScope' program that offered affordable entry-level telescopes with special IYA2009 branding and educational materials
The 'Stars in Schools' campaign that donated a telescope to schools for every 100 telescopes sold
The 'Cosmic Bundle' that packaged telescopes with annual subscriptions to astronomy magazines and star charts
The 'Midnight Madness' events where retailers opened at night for special telescope demonstrations during meteor showers