Which celebrity's endorsement deal with Puma in 2018 helped revitalize the brand and led to a reported 40% increase in women's footwear sales within a year?

Celebrity endorsements have become a cornerstone of retail marketing strategies. When famous personalities align with brands, they can dramatically impact consumer behavior and brand perception. This poll tests your knowledge about one of the most successful celebrity-retail partnerships that transformed a brand's fortunes through strategic positioning and marketing innovation.

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Selena Gomez
Rihanna
Kylie Jenner
Beyoncé