Which game set a record in 2020 for paying a single gaming influencer $1 million for just one stream at launch?

The gaming industry's relationship with influencers has evolved dramatically over the past decade. What began as casual gameplay videos has transformed into sophisticated marketing campaigns worth millions of dollars. Major game publishers now allocate significant portions of their marketing budgets specifically for influencer collaborations, recognizing their unparalleled ability to reach engaged gaming communities. Test your knowledge about a landmark influencer marketing campaign that changed how the gaming industry approaches content creator partnerships.

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Apex Legends paid Ninja $1M to stream its surprise launch
Cyberpunk 2077 paid PewDiePie $1M for an exclusive launch day stream
Among Us paid Corpse Husband $1M for a celebrity-filled launch stream
Call of Duty: Warzone paid Dr Disrespect $1M for a 24-hour launch stream