Which streetwear brand is widely credited with pioneering the modern 'limited drop' retail model that has since been adopted by mainstream retailers and pop culture brands worldwide?

Limited edition product 'drops' have transformed retail marketing in pop culture, creating frenzied demand and cultural cachet for brands. These timed releases have evolved from niche streetwear tactics to mainstream retail strategy, with consumers camping outside stores or crashing websites for exclusive items. This poll tests your knowledge about the origins of this influential retail innovation that has reshaped how brands create hype and engage with consumers in the digital age.

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Supreme
BAPE (A Bathing Ape)
Stüssy
Off-White