Which music artist pioneered the innovative 'visual album' packaging concept with their 2016 release, where the physical album included a 60-page photo book and short film?

Product packaging in pop culture has become an art form and marketing strategy all its own. From collectible movie merchandise boxes to limited edition album packaging, brands understand that in the age of unboxing videos and social media, packaging is part of the experience. This trivia question tests your knowledge about an iconic packaging innovation that changed how we interact with a beloved pop culture product.

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• Beyoncé with 'Lemonade'
• Kanye West with 'The Life of Pablo'
• Frank Ocean with 'Blonde'
• Taylor Swift with '1989'

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