Which major film studio first introduced interactive 'magic mirrors' in their retail stores that allowed customers to virtually try on costumes from their movies?

Test your knowledge about how major film studios have revolutionized their retail experiences over the years! The film and television industry doesn't just create entertainment - it also pioneers innovative ways to market and sell merchandise. This question focuses on a groundbreaking retail innovation that changed how fans engage with their favorite franchises.

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Disney, with their Disney Store Magic Mirror technology in 2012
Warner Bros., with their Harry Potter Mirror of Erised experience in 2010
Universal Studios, with their Transformers Reflection Technology in 2014
Paramount Pictures, with their Star Trek Transporter Mirror in 2015