Which classic novel's 1991 advertising campaign featured a groundbreaking 'blind' marketing strategy where the author's name was deliberately hidden, with ads simply stating 'The Greatest Love Story of All Time'?

The publishing industry has created some of the most innovative and memorable advertising campaigns to promote books and authors. These campaigns have transformed unknown writers into household names and turned books into cultural phenomena. Test your knowledge about the intersection of literature and advertising with this challenging trivia question about a groundbreaking book promotion that changed the industry.

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• Gabriel García Márquez's 'Love in the Time of Cholera'
• D.H. Lawrence's 'Lady Chatterley's Lover'
• James Joyce's 'Ulysses'
• F. Scott Fitzgerald's 'The Great Gatsby'

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