Which celebrity chef's endorsement deal with Sainsbury's supermarket lasted for 11 years and reportedly earned them over £10 million, while helping to increase the chain's premium food sales by 20%?

Celebrity chef endorsements have become a powerful marketing strategy in the food industry. These culinary experts lend their credibility and star power to food products, kitchen equipment, and restaurant chains, significantly influencing consumer purchasing decisions. This poll tests your knowledge about one of the most successful chef-brand partnerships that revolutionized home cooking and made premium ingredients more accessible to everyday consumers.

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