Which gaming influencer collaboration made history in 2018 as the first to generate over $1 million in revenue within 24 hours through an in-game branded content partnership?

In the competitive world of gaming, influencer marketing has become a cornerstone strategy for game publishers to build awareness and drive player acquisition. The relationship between content creators and game companies has evolved dramatically over the past decade, creating new marketing channels and innovative partnership models that have fundamentally changed how games reach their audiences.

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Tyler 'Ninja' Blevins x Fortnite (Epic Games)
PewDiePie x PUBG (KRAFTON)
Pokimane x League of Legends (Riot Games)
Shroud x Apex Legends (Electronic Arts)