Which famous performing arts venue was originally considered a financial failure until its iconic shell-shaped design became its defining brand element in the 1970s?

Test your knowledge about the fascinating history behind some of the world's most iconic performing arts venues and companies. Many theaters and performance organizations have rich historical backgrounds that have shaped their brand identity over decades or even centuries. This poll challenges you to recall a significant piece of brand history that transformed a struggling venue into the cultural landmark it is today.

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Sydney Opera House
Lincoln Center
Royal Albert Hall
Bolshoi Theatre