Which telescope manufacturer's 'Bring the Universe Home' campaign led to a 215% increase in consumer telescope sales during the 2017 total solar eclipse period?

The astronomy industry has seen some remarkable marketing campaigns that have captured public imagination and driven interest in space exploration and observation. Some campaigns have become legendary within the industry for their innovative approaches to making complex astronomical concepts accessible to the general public, while others have revolutionized how astronomy products are perceived and purchased. Test your knowledge about one of the most successful astronomy marketing initiatives of the past decade!

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Celestron, with their augmented reality star-finding app bundled with each purchase
Meade Instruments, with their nationwide mobile observatory tour across eclipse path cities
Orion Telescopes, with their limited edition eclipse-viewing telescopes and guarantee program
Sky-Watcher, with their celebrity astronomer endorsement series and social media campaign