Which company pioneered the first modern frequent flyer program in 1981, establishing a model that retail loyalty programs would later adopt across industries?

Customer loyalty programs have transformed how retailers engage with customers throughout history. These programs evolved from simple punch cards to sophisticated digital systems that track purchasing behavior and offer personalized rewards. This poll tests your knowledge about a pivotal moment in loyalty program history that changed retail strategy forever and set the foundation for modern customer retention approaches.

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American Airlines with AAdvantage
S&H Green Stamps
Sperry & Hutchinson's Blue Chip Stamps
Betty Crocker's Points Program