Which innovative marketing program, launched in 2011, is credited with dramatically increasing young adult attendance at Broadway shows by offering deeply discounted same-day tickets?

Test your knowledge about the innovative marketing strategies that transformed Broadway shows into cultural phenomena! The performing arts industry has evolved sophisticated marketing techniques to fill theater seats and create long-running productions. This trivia question focuses on a groundbreaking loyalty program that revolutionized Broadway attendance patterns and created a new demographic of theatergoers. Can you identify the correct marketing initiative that changed the industry?

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