Which pharmaceutical product was featured in the first major direct-to-consumer (DTC) television ad campaign after the FDA relaxed broadcast advertising regulations in 1997?

Direct-to-consumer (DTC) pharmaceutical advertising dramatically changed healthcare marketing strategies in the 1990s. This shift transformed how medical products were promoted and how patients engaged with treatment options. Test your knowledge about this significant turning point in medical marketing history that continues to influence how pharmaceutical companies communicate with consumers today.

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Claritin (loratadine) for allergies by Schering-Plough
Prozac (fluoxetine) for depression by Eli Lilly
Lipitor (atorvastatin) for cholesterol by Pfizer
Viagra (sildenafil) for erectile dysfunction by Pfizer