Which sports retailer's loyalty program has amassed over 300 million members worldwide, allowing the company to collect valuable customer data that drives approximately 70% of its digital sales?

Customer loyalty programs have become a critical strategy for sports retailers to maintain their competitive edge. These programs not only encourage repeat purchases but also provide valuable data about consumer preferences and buying habits. This trivia question challenges your knowledge about which major sports retailer has built one of the most successful loyalty programs in the industry, revolutionizing how sports brands connect with their customers.

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Nike (Nike Membership)
Adidas (Creators Club)
Under Armour (UA Rewards)
Dick's Sporting Goods (ScoreCard)