Which retail category has seen the highest consumer adoption rate for Augmented Reality (AR) 'try-before-you-buy' features, with a documented 40% reduction in returns?

Augmented Reality (AR) is transforming how consumers shop online, allowing virtual product testing before purchase. This technology has seen exponential adoption in specific retail categories, with one standing out for its particularly impressive ROI and consumer engagement metrics. Test your knowledge about which retail sector has most successfully leveraged AR technology to reduce returns and increase customer satisfaction.

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Eyewear and glasses
Furniture and home decor
Clothing and fashion
Cosmetics and beauty products