Which geographic market research innovation from the 1990s revolutionized retail location strategy by allowing businesses to analyze consumer behavior within specific geographic territories?

The intersection of geography and market research has transformed how retailers understand consumer behavior across different regions. From traditional surveys to advanced spatial analytics, the methods companies use to gather geographic insights have evolved dramatically. This trivia question challenges your knowledge about a revolutionary geographic market research technique that changed how retailers understand location-based consumer behavior.

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Geographic Information Systems (GIS)
Demographic Sampling Quadrants (DSQ)
Regional Economic Assessment Models (REAM)
Territorial Consumer Behavior Mapping (TCBM)