Which luxury brand pioneered the 'jewelry box' packaging concept for mooncakes in 2011, creating a collectible retail phenomenon that led to record-breaking pre-orders and reshaped how luxury brands approach cultural festivals?

Traditional festivals drive significant retail opportunities across Asia. The Mid-Autumn Festival (Mooncake Festival) has evolved into a major retail event with luxury brands creating innovative packaging and flavors for mooncakes. This poll tests your knowledge about how one particular international luxury retailer transformed this cultural tradition into a retail success story through innovative customer experience and brand positioning.

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Louis Vuitton
Peninsula Hotels
Godiva
Shangri-La Hotels