Which global beauty brand launched a limited edition collection in 2022 featuring packaging designed by indigenous artists that included traditional patterns with proceeds supporting cultural preservation?

Traditional crafts and cultural symbolism have increasingly influenced modern product packaging design. As companies seek to connect with consumers through cultural authenticity and heritage, packaging has become a canvas for cultural storytelling. This trend spans from luxury items to everyday products, where traditional patterns, techniques, and materials are reimagined for contemporary markets while preserving cultural significance.

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Lush Cosmetics' 'Heritage Roots' Collection
Sephora's 'Cultural Canvas' Series
MAC Cosmetics' 'Ancestral Artistry' Line
The Body Shop's 'Global Traditions' Range