Which transportation company was the first to introduce a dynamic pricing model in their loyalty program that adjusted rewards based on real-time demand patterns?

The transportation industry has embraced customer loyalty programs to boost retention and improve user experiences. From airlines to rideshare services, these programs have transformed how companies engage with travelers. This trivia question explores a groundbreaking innovation in transportation loyalty that changed how customers interact with services and rewards.

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Uber with its 'Surge Rewards' in 2015
American Airlines with 'AAdvantage Peak Pricing' in 2013
JetBlue with 'BlueFlex Points' in 2016
Lyft with 'Prime Time Points' in 2014