Which retailer famously used purchase data analytics to predict customer pregnancies before some women had announced them publicly, leading to a major privacy controversy in 2012?

In the world of retail analytics, companies leverage big data to predict consumer behavior in increasingly sophisticated ways. One famous case study revolutionized how retailers approach predictive analytics and raised important questions about privacy and ethics in consumer targeting. Test your knowledge about this landmark retail big data case that changed how businesses think about customer data and personalized marketing.

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Target
Walmart
Amazon
Costco