Which film pioneered the modern 'event release' marketing strategy with coordinated merchandise, fast food partnerships, and widespread licensing that became the template for blockbuster launches?

In the competitive landscape of film marketing, studios are constantly innovating to create memorable product launches that capture audience attention. One particular marketing strategy revolutionized how major films are released and promoted, setting a new standard for the industry. This poll tests your knowledge of pivotal marketing moments in film history that changed how movies connect with audiences.

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Star Wars (1977)
Jaws (1975)
E.T. the Extra-Terrestrial (1982)
Batman (1989)