Which groundbreaking Nike athlete endorsement deal in the 1980s fundamentally changed how sports products were marketed and created the template for modern athlete sponsorships?

Nike's iconic 'Just Do It' campaign revolutionized sports marketing when it launched in 1988. But behind this legendary slogan lies a fascinating product marketing story that changed the athletic footwear industry forever. Test your knowledge about one of the most successful product marketing campaigns in sports history and learn how strategic messaging can transform a brand's identity and market position.

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• Michael Jordan's 1984 deal that created the Air Jordan brand
• Bo Jackson's 1986 'Bo Knows' cross-training campaign
• John McEnroe's 1981 tennis racket and apparel line
• Carl Lewis's 1984 Olympic track and field sponsorship

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