Which beverage brand's 2009 packaging redesign was so poorly received by consumers that the company reverted to its original design after just six months?

Product packaging does more than protect goods—it creates iconic brand identities that can become cultural touchstones. Some packaging designs have remained largely unchanged for decades, while others have undergone dramatic transformations that reflect changing consumer preferences, technological innovations, or brand repositioning strategies. Test your knowledge about famous packaging redesigns that caused significant cultural reactions!

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