Which innovative marketing strategy helped the World Wildlife Fund (WWF) increase donations by 75% during their 2018 'Earth Hour' campaign?

Test your knowledge about innovative marketing strategies used in the wildlife conservation sector! Conservation organizations have had to develop creative approaches to raise awareness and funding for endangered species and habitats. From celebrity partnerships to viral campaigns, the tactics used in wildlife marketing have evolved dramatically in recent years. How familiar are you with these cutting-edge approaches to wildlife conservation marketing?

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An AR app that showed endangered animals in users' local environments with donation prompts
A subscription box service delivering sustainable products with proceeds benefiting wildlife conservation
A social media challenge where participants planted trees and tagged three friends to do the same
A limited-edition clothing line with endangered species prints designed by celebrity artists