Which famous publisher first introduced the standardized colorful paperback book design in the 1930s that revolutionized how books were marketed as accessible consumer products?

In the world of publishing, a book's cover design can make or break its commercial success. Beyond aesthetic appeal, covers communicate genre, tone, and target audience. This trivia question explores a revolutionary shift in book cover design that transformed how literary products were marketed and consumed. Test your knowledge of this significant moment in publishing history that continues to influence book design and branding today.

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Penguin Books (Allen Lane)
Random House (Bennett Cerf)
Faber & Faber (Geoffrey Faber)
Scribner's (Charles Scribner)