Which major wildlife conservation organization was the first to launch a retail catalog featuring only sustainably sourced products in 1980, pioneering ethical wildlife merchandise?

Test your knowledge about the retail history of wildlife conservation organizations! Many major wildlife and animal protection groups operate retail operations that help fund their conservation efforts. These retail endeavors often have fascinating origins and evolutions that reflect changing consumer attitudes toward wildlife protection and ethical sourcing. How well do you know the retail history of these prominent conservation organizations?

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World Wildlife Fund (WWF)
National Audubon Society
The Nature Conservancy
National Wildlife Federation