Which celebrity's product launch strategy included releasing limited quantities initially to create scarcity, resulting in their cosmetics brand selling out completely within minutes of its first release?

Many celebrities have transformed from entertainers to successful entrepreneurs by launching their own product lines. Some have revolutionized entire industries, while others created new market categories. This poll tests your knowledge about famous people and their strategic approaches to product launches that disrupted traditional retail markets and created billion-dollar brands.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories