Which marketing innovation, developed in 1963, helped transform a struggling invention into a global phenomenon by using aspirational messaging rather than focusing on the product's technical features?

Throughout history, certain marketing campaigns have been as revolutionary as the inventions they promoted. These campaigns didn't just sell products—they changed how we think about marketing itself. This trivia challenges you to identify a groundbreaking marketing innovation that transformed both an invention's adoption and marketing practices forever. Test your knowledge of how brilliant marketing strategies have shaped the trajectory of world-changing discoveries!

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The Volkswagen 'Think Small' campaign for the Beetle
The Avis 'We Try Harder' campaign acknowledging second-place market position
The Xerox '914' demonstration campaign showing a child making copies
The Pepsi 'Pepsi Generation' campaign targeting youth identity rather than taste