Which packaging innovation did the World Wildlife Fund (WWF) implement to raise awareness about endangered species in their limited-edition product collaboration with a major beverage company?

Conservation organizations must develop distinctive brand identities to cut through the noise and drive support for endangered species initiatives. Effective branding can dramatically impact fundraising success, volunteer recruitment, and public awareness campaigns. Test your knowledge about how successful wildlife conservation brands have leveraged strategic design choices to create memorable brand identities that inspire action.

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Cans with thermochromic ink that revealed endangered animals when chilled
Bottles made from ocean-bound plastic featuring 3D-printed animal shapes
Paper-wrapped products with seeds embedded that grew into native plants when planted
Augmented reality packaging that showed disappearing habitats when scanned with a smartphone