Which company first successfully launched a widely adopted AR mirror technology that allowed customers to virtually try on glasses and see themselves from multiple angles in real-time?

The retail landscape transformed dramatically when augmented reality (AR) introduced virtual try-on experiences. This technology allows customers to visualize products without physical interaction, reducing return rates and enhancing customer confidence. From virtual makeup trials to seeing furniture in your home before purchase, AR has revolutionized how consumers make buying decisions. Test your knowledge about a pivotal moment in retail AR development that changed the industry forever.

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Warby Parker (2017)
Ray-Ban (2019)
Luxottica (2016)
Zenni Optical (2018)