Which retail company launched the first modern frequent-buyer loyalty program in 1981 that became the model for customer retention strategies across various industries?

Customer loyalty programs have transformed how retailers engage with shoppers throughout history. These programs evolved from simple punch cards to sophisticated digital ecosystems that track purchases, preferences, and behaviors. This trivia question explores a pivotal moment in the history of retail loyalty programs that changed customer retention strategies forever and set the foundation for modern loyalty marketing.

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American Airlines with AAdvantage
Starbucks with Coffee Club
Sears with Shopper's Circle
Marriott Hotels with Honored Guest