Which athlete's endorsement deal resulted in the creation of the first signature basketball shoe line that continues to release new models decades after the player's retirement?

In the world of sports, endorsement deals between athletes and brands have created some of the most iconic marketing moments in history. These partnerships have not only transformed athletes into global icons but have also revolutionized how sports products are marketed and consumed. Some endorsements have been so successful they've created entirely new product lines that outlived the athlete's playing career. Test your knowledge about these legendary sports marketing partnerships!

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Michael Jordan with Nike (Air Jordan)
Magic Johnson with Converse
Larry Bird with Adidas
Kareem Abdul-Jabbar with Puma