Which major retailer's name had to be phonetically modified when entering Spanish-speaking markets due to pronunciation challenges that created an unfortunate meaning?

In today's globalized marketplace, retail branding across linguistic boundaries presents unique challenges. Companies must adapt their product messaging, packaging, and brand identity to resonate with diverse language communities while maintaining brand consistency. This trivia question explores a fascinating case of linguistic adaptation in international retail branding that had significant market consequences.

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Walmart changed pronunciation to 'Wal-Mar' to avoid sounding like 'huele mal' (smells bad)
IKEA modified its name pronunciation guide after learning 'kea' sounds similar to a vulgar term in some Latin American dialects
Mitsubishi emphasized different syllables after discovering 'mitsu' sounds like 'mico' (monkey) in certain Spanish dialects
Carrefour adjusted its pronunciation guidance when they found Spanish speakers pronounced it similar to 'cara fea' (ugly face)