Which packaging innovation, invented in 1963, transformed the beverage industry by allowing consumers to carry and store carbonated drinks more easily while maintaining product freshness?

In the world of inventions and discoveries, packaging innovations have transformed how we consume products and revolutionized entire industries. Some packaging breakthroughs have solved major distribution problems, reduced environmental impact, or created entirely new market categories. This question focuses on a particularly significant packaging innovation that changed retail history and created a multi-billion dollar market segment.

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• The pull-tab aluminum can (invented by Ermal Fraze)
• The TetraPak aseptic carton (invented by Ruben Rausing)
• The PET plastic bottle (invented by Nathaniel Wyeth)
• The ring-pull glass bottle cap (invented by William Painter)

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