Which sports retailer was the first to launch a mobile app that included augmented reality (AR) technology allowing customers to virtually try on shoes?

The sports retail landscape has transformed dramatically in the digital age. Major athletic brands and retailers have revolutionized how consumers discover, purchase, and engage with sporting goods online. This trivia question tests your knowledge of significant milestones in sports e-commerce development that have shaped the industry's digital transformation journey. Can you identify which platform made the innovative first move that changed the game for sports retail?

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Nike with their Nike Fit AR technology (2018)
Adidas with their Virtual Try-On Platform (2019)
Under Armour with their UA FitFinder app (2020)
Puma with their Puma Fit AR experience (2021)