Which sports brand first introduced in-store digital technology that allows customers to design and visualize their own custom shoes before purchasing?

The sports retail landscape is constantly evolving with innovative approaches to customer engagement. Major athletic brands are pioneering new ways to connect with consumers through experiential stores, personalized products, and immersive technologies. This trivia question focuses on a groundbreaking retail customer engagement strategy that changed how consumers interact with sports products. Test your knowledge about the business side of sports retail!

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Nike (with their Nike By You kiosks, formerly Nike ID)
Adidas (with their miAdidas interactive displays)
Under Armour (with their UA Design Lab stations)
Puma (with their Puma Custom Studio)